SAS(R) Marketing Automation: Designing and Executing Outbound Marketing Campaigns

Kód kurzu: CIS66

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This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.

Odborní
certifikovaní lektori

Mezinárodne
uznávané certifikácie

Široká ponuka technických
a soft skills kurzov

Skvelý zákaznicky
servis

Prispôsobenie kurzov
presne na mieru

Termíny kurzov

Počiatočný dátum: Na vyžiadanie

Forma: Na vyžiadanie

Dĺžka kurzu: 10h 30min

Jazyk: en

Cena bez DPH: 1 200 EUR

Registrovať

Počiatočný
dátum
Miesto
konania
Forma Dĺžka
kurzu
Jazyk Cena bez DPH
Na vyžiadanie Na vyžiadanie 10h 30min en 1 200 EUR Registrovať
G Garantovaný kurz

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Kontakt

Cieľová skupina

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Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns

Štruktúra kurzu

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Introduction

  • Course overview.
  • SAS Marketing Automation overview.

Specifying the Campaign Audience

  • Creating a new campaign.
  • Defining the target audience.
  • Using cells.
  • Creating a calculated data item (self-study).

Executing and Evaluating Campaigns

  • Choosing a communication channel.
  • Assigning an offer.
  • Scheduling and executing a campaign.
  • Monitoring responses.

Defining and Comparing Groups

  • Creating subgroups using the Split node.
  • Testing competing offers.
  • Prioritization.

Working with Subjects

  • Introduction to subjects.
  • Data-item-subject relationships.

Reports and Custom Tasks

  • Creating documents.
  • Creating SAS Visual Analytics reports and other reports.
  • Report linking.
  • Executing custom tasks.

Predpokladané znalosti

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There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.

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