Štruktúra kurzu
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Module 1: The Hidden Science of Influence
1. The Myth of Authority – Why titles no longer equal power
2. The Neuroscience of Persuasion – How trust is triggered in the brain
3. The “Influence Equation” – Credibility × Connection × Timing
4. Identifying Your Influence Archetype – The Strategist, the Empath, or the Visionary
Module 2: Building Invisible Power – Credibility Without a Title
1. The Credibility Triangle – Competence, Consistency, and Care
2. The Subtle Signals of Respect – Micro-behaviors that build peer trust
3. Leveraging Reciprocity – Giving before asking
4. The Art of Framing – Making your ideas sound like shared goals
Module 3: Emotional Intelligence in Action – Reading and Responding Strategically
1. The Emotion Compass – Detecting motivation, resistance, and openness
2. Adaptive Empathy – Matching energy, tone, and language for resonance
3. The Mirror Effect – Using behavioral mirroring to increase rapport
4. The Power Pause – How silence, pacing, and timing amplify persuasion
Module 4: The Language of Influence – Story, Structure, and Subtext
1. The Hero’s Frame – Making others the protagonist of your story
2. The 3C Formula – Clarity, Contrast, and Credibility
3. Conversational Nudging – Using soft prompts to shape decisions
4. The Influence Script – Structuring ideas for natural persuasion moments
Module 5: Influence in Motion – Navigating Group Dynamics
1. The Ecosystem of Power – Mapping influence networks, not hierarchies
2. Coalition Building – Turning quiet supporters into vocal allies
3. Managing Resistance – Handling ego, conflict, and hidden agendas
4. Digital Persuasion – Influencing in hybrid and remote collaboration spaces
Module 6: Ethical Influence and the Future of Soft Power
1. Influence vs. Manipulation – The ethics of intention
2. The Trust Dividend – Long-term credibility as currency
3. Leading Through Authenticity – Influence through values, not tactics
4. Future Influence – AI, persuasion tech, and emotional transparency
