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AI+ Microsoft 365 Copilot Marketing Specialty™

Kód kurzu: AP0920

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Price of the certification exam is included in the price of the course.

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot

  • AI-Powered Marketing Strategy: Learn to align AI-driven marketing initiatives with organizational goals, optimizing customer engagement and maximizing business value across marketing campaigns.
  • Predictive Content Creation & Campaign Design: Leverage machine learning and AI tools to predict content trends, optimize messaging, and streamline campaign scheduling for improved delivery and results.
  • AI-Driven Marketing Resource Optimization: Utilize AI to match skills, forecast content needs, and balance workloads, improving productivity, reducing costs, and preventing burnout within marketing teams.
  • Proactive Customer Insights & Risk Management: Implement AI-powered sentiment analysis and predictive risk detection to identify potential issues in real-time, enhance customer interactions, and strengthen marketing governance.
  • Intelligent Analytics & Decision Support: Build AI-driven marketing dashboards, perform real-time market trend analysis, and automate campaign performance summaries to generate actionable insights from raw marketing data.
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Forma: Self-Paced

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Jazyk: en

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Popis kurzu

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AI-Powered Marketing Leadership:

Lead marketing strategies using AI-driven insights and tools for smarter campaigns.

Smarter Content Creation:

Automate content generation and refine messaging for greater audience engagement.

Optimized Customer Interaction:

Use AI to improve customer experiences and interactions across digital platforms.

Future-Ready Career Growth:

Prepare for future roles in AI marketing with innovative skills that drive efficiency and strategic growth.

  • Microsoft 365 Copilot
  • Microsoft Copilot Studio
  • Azure OpenAI Service
  • Microsoft Graph
  • Power BI
  • Docker
  • Jenkins
  • Amazon Web Services (AWS)
  • Google Cloud
  • IBM Cloud
  • Microsoft Entra ID
  • Microsoft Azure
  • Microsoft Purview
  • Power Automate
  • Terraform
  • Kubernetes
  • GitHub Actions
  • Ansible
  • Prometheus
  • Grafana

Cieľová skupina

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Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.

Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.

Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.

Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.

AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.

Štruktúra kurzu

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Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing

  1. 1.1 The Rise of AI in Marketing
  2. 1.2 Meet Microsoft 365 Copilot for Marketing
  3. 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
  4. 1.4 Intro to Responsible AI in Marketing
  5. 1.5 Case Study: Pulse Creative Agency

Module 2: Core Copilot Skills for Marketing

  1. 2.1 Introduction to Microsoft 365 Copilot
  2. 2.2 Creating Ad Copy and Campaign Messages
  3. 2.3 Campaign Presentation Design
  4. 2.4 Blog & Social Media Content Creation
  5. 2.5 Case Study: BrandHive

Module 3: Advanced Copilot Applications in Marketing

  1. 3.1 Generating A/B Testing Variations
  2. 3.2 Personalized Email Campaigns
  3. 3.3 Using Copilot for Market Trend Analysis
  4. 3.4 Case Study: FreshWave Foods

Module 4: Copilot Studio Agent for Marketing

  1. 4.1 Introduction to Copilot Studio
  2. 4.2 Designing a Content Request Agent
  3. 4.3 Building a Brand Guidelines Q&A Agent
  4. 4.4 Case Study

Module 5: Optimizing Copilot in Marketing

  1. 5.1 Prompt Refinement for Tone and Messaging
  2. 5.2 Integrating Copilot with Analytics Dashboards
  3. 5.3 Case Study: AdSphere

Module 6: Responsible AI with Copilot — Policy, Safety & Trust

  1. 6.1 Principles in Practice
  2. 6.2 Data Protection & Compliance
  3. 6.3 Bias, Hallucination & Human Oversight
  4. 6.4 Operationalizing Responsible AI

Module 7: Capstone Project — End-to-End Marketing with Copilot

  1. 7.1 Introduction and Aim of the Capstone
  2. 7.2 Project Overview and Learning Objectives
  3. 7.3 Tools Used
  4. 7.4 Detailed Step-by-Step Hands-On Guide

Predpokladané znalosti

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A basic understanding of AI tools and their applications in marketing, proficiency in Microsoft 365 tools and functionalities, a solid foundation in core marketing principles and strategies, the ability to analyze and interpret marketing data, and familiarity with digital content creation and marketing tools.

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+420 731 175 867

edu@edutrainings.cz

Certifikácie

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50 questions, 70% passing, 90 minutes, online proctored exam